A unique crowdfunding platform for Médecins Sans Frontières
Campaign Film - Platform Capture Below
Since its creation in 1971, Médecins Sans Frontières has based its action on one key principle: independence. W+K's Independence Campaign continued MSF's independence and gave young donors cool products in return for their support.
I produced a crowdfunding platform that offers a wide range of unexpected rewards matching all levels of donations. From exclusive collaborations with hip French brands such as Maison Kitsuné or Paris Nord, to unique experiences, including a dinner with an MSF doctor; everyone found a reward to matching their desired donation amount.
Client: Médecins Sans Frontières
Agency: W+K Amsterdam
Production Company: Cher Ami / Tool
Role: Agency Interactive Producer