Absolut Electrik London
Music / Technology / Vodka
In November 2015 Absolut Nights launched in the UK with Electrik London.
A collaboration with Marshmallow feast and R&S Records to explore the future of nightlife and the space between the virtual and physical using technology such as; 360 LED wall to wall visuals, Halo Gauze and Virtual Reality Oculus Rift.
All of the technology implemented had sound and motion reactive elements. The hologauze captured and re-mixed the DJs movements, the walls were influenced by the music and we used a kinect to add our guests into the VR experience.
Client: Absolut Vodka
Production Company: Marshmallow Laser Feast