Absolut Electrik London

Music / Technology / Vodka

Event Trailer

In November 2015 Absolut Nights launched in the UK with Electrik London.

A collaboration with Marshmallow feast and R&S Records to explore the future of nightlife and the space between the virtual and physical using technology such as; 360 LED wall to wall visuals, Halo Gauze and Virtual Reality Oculus Rift.

All of the technology implemented had sound and motion reactive elements. The hologauze captured and re-mixed the DJs movements, the walls were influenced by the music and we used a kinect to add our guests into the VR experience.

Client: Absolut Vodka

Agency: Protein

Production Company: Marshmallow Laser Feast

Role: Producer

Navigate your way through our interactive video to explore Electrik London first-hand. Take in the transfixing wall to wall LEDs, hypnotic DJ holo-gauze and a virtual reality experience like no other - in full 360°.